Every year, Google conducts a “Year in Search” analysis, looking for the “top trending” searches that showed the highest spike in traffic year-over-year. The annual campaign identifies what people around the globe are most curious about in 2018 relative to 2017.
In 2018, Millennials helped Noom become one of the fastest growing healthy weight loss programs on Google.
Noom is a mobile behavior change program that combines technology with the empathy of real human coaches to help consumers get healthier and lose weight. Members receive access to a proprietary weight loss curriculum, log personal health information, like their weight, height, diet, exercise habits and their overall lifestyle routines on a mobile app and then receive guidance from a personal health coach about specific behaviors they should change to lead a healthier life.
The CEO and Co-founder of Noom, Saeju Jeong, says the 2018 #YearInSearch results don’t surprise him based on the feedback they continually hear from customers. He says consumers are looking for a better weight management service that works over the long-term.
“This year was our biggest year ever when it came to signups for our healthy weight loss program,” said Jeong. “Everyone from People Magazine to Men’s Health to 39-year-old Matt Moore-Waitkus of Grove City, Ohio has raved about the weight loss results they experienced with Noom.”
How Noom Works
Noom users work with dedicated health coaches who guide and motivate them throughout their weight loss journey, while also teaching new habits to promote long-term behavior change.
The coaches, aided by Noom’s patented AI technology, help users stick to their weight loss plan. 47 million people around the globe have logged more than 4 billion behavioral data points using Noom.
Dr. Andreas Michaelides, Noom’s Chief of Psychology, said Noom is not a weight loss diet, but a healthy behavior change program that focuses on changing the way the mind looks at food.
“Diets don’t work over the long-term,” said Michaelides. “Research and peer-reviewed studies on Noom, show consumers who change their approach and behaviors to food lose the most weight and have the best long-term results.”